News recommendation systems play a critical role in alleviating information overload by delivering personalized content. A key challenge lies in jointly modeling multi-view representations of news articles and capturing the dynamic, dual-scale nature of user interests-encompassing both short- and long-term preferences. Prior methods often rely on single-view features or insufficiently model user behavior across time. In this work, we introduce Co-NAML-LSTUR, a hybrid news recommendation framework that integrates NAML for attentive multi-view news encoding and LSTUR for hierarchical user modeling, designed for training on limited data resources. Our approach leverages BERT-based embeddings to enhance semantic representation. We evaluate Co-NAML-LSTUR on two widely used benchmarks, MIND-small and MIND-large. Results show that our model significantly outperforms strong baselines, achieving improvements over NRMS by 1.55% in AUC and 1.15% in MRR, and over NAML by 2.45% in AUC and 1.71% in MRR. These findings highlight the effectiveness of our efficiency-focused hybrid model, which combines multi-view news modeling with dual-scale user representations for practical, resource-limited resources rather than a claim to absolute state-of-the-art (SOTA). The implementation of our model is publicly available at https://github.com/MinhNguyenDS/Co-NAML-LSTUR

Multiple clustering aims to discover diverse latent structures from different perspectives, yet existing methods generate exhaustive clusterings without discerning user interest, necessitating laborious manual screening. Current multi-modal solutions suffer from static semantic rigidity: predefined candidate words fail to adapt to dataset-specific concepts, and fixed fusion strategies ignore evolving feature interactions. To overcome these limitations, we propose Multi-DProxy, a novel multi-modal dynamic proxy learning framework that leverages cross-modal alignment through learnable textual proxies. Multi-DProxy introduces 1) gated cross-modal fusion that synthesizes discriminative joint representations by adaptively modeling feature interactions. 2) dual-constraint proxy optimization where user interest constraints enforce semantic consistency with domain concepts while concept constraints employ hard example mining to enhance cluster discrimination. 3) dynamic candidate management that refines textual proxies through iterative clustering feedback. Therefore, Multi-DProxy not only effectively captures a user's interest through proxies but also enables the identification of relevant clusterings with greater precision. Extensive experiments demonstrate state-of-the-art performance with significant improvements over existing methods across a broad set of multi-clustering benchmarks.

Effectively modeling the dynamic nature of user preferences is crucial for enhancing recommendation accuracy and fostering transparency in recommender systems. Traditional user profiling often overlooks the distinction between transitory short-term interests and stable long-term preferences. This paper examines the capability of leveraging Large Language Models (LLMs) to capture these temporal dynamics, generating richer user representations through distinct short-term and long-term textual summaries of interaction histories. Our observations suggest that while LLMs tend to improve recommendation quality in domains with more active user engagement, their benefits appear less pronounced in sparser environments. This disparity likely stems from the varying distinguishability of short-term and long-term preferences across domains; the approach shows greater utility where these temporal interests are more clearly separable (e.g., Movies\&TV) compared to domains with more stable user profiles (e.g., Video Games). This highlights a critical trade-off between enhanced performance and computational costs, suggesting context-dependent LLM application. Beyond predictive capability, this LLM-driven approach inherently provides an intrinsic potential for interpretability through its natural language profiles and attention weights. This work contributes insights into the practical capability and inherent interpretability of LLM-driven temporal user profiling, outlining new research directions for developing adaptive and transparent recommender systems.

However, existing representation learning methods crafted for handling billions of items in recommendation systems are unsuitable for game advertising and recommendation. This is primarily due to game sparsity, where the mere hundreds of games fall short for large-scale user representation learning, and game imbalance, where user behaviors are overwhelmingly dominated by a handful of popular games. To address the sparsity issue, we introduce the User Game Lifecycle (UGL), designed to enrich user behaviors in games. Additionally, we propose two innovative strategies aimed at manipulating user behaviors to more effectively extract both short and long-term interests. To tackle the game imbalance challenge, we present an Inverse Probability Masking strategy for UGL representation learning. The offline and online experimental results demonstrate that the UGL representations significantly enhance model by achieving a 1.83% AUC offline increase on average and a 21.67% CVR online increase on average for game advertising and a 0.5% AUC offline increase and a 0.82% ARPU online increase for in-game item recommendation.

Multi-interest recommendation has gained attention, especially in industrial retrieval stage. Unlike classical dual-tower methods, it generates multiple user representations instead of a single one to model comprehensive user interests. However, prior studies have identified two underlying limitations: the first is interest collapse, where multiple representations homogenize. The second is insufficient modeling of interest evolution, as they struggle to capture latent interests absent from a user's historical behavior. We begin with a thorough review of existing works in tackling these limitations. Then, we attempt to tackle these limitations from a new perspective. Specifically, we propose a framework-level refinement for multi-interest recommendation, named GemiRec. The proposed framework leverages interest quantization to enforce a structural interest separation and interest generation to learn the evolving dynamics of user interests explicitly. It comprises three modules: (a) Interest Dictionary Maintenance Module (IDMM) maintains a shared quantized interest dictionary. (b) Multi-Interest Posterior Distribution Module (MIPDM) employs a generative model to capture the distribution of user future interests. (c) Multi-Interest Retrieval Module (MIRM) retrieves items using multiple user-interest representations. Both theoretical and empirical analyses, as well as extensive experiments, demonstrate its advantages and effectiveness. Moreover, it has been deployed in production since March 2025, showing its practical value in industrial applications.

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.